About Us
A brief History About the Company
Our journey began in 1981 by establishing a company that provides high quality solutions for dentists and dental institutions, in times when the dental business was not given the proper care.
That was enriched by our diversification into the pharmaceutical and cosmetics field, providing our customers natural-based solutions.
We were able after that to merge these 2 visions into one company: Medical and Pharmaceutical services (MPS) as a distribution and marketing company that has a vision to provides solutions for a healthy lifestyle to our societies in the Gulf region.
Since the company’s establishment day, our work philosophy are based on honesty and the “There should be neither harming nor reciprocating harm” Islamic principle, with all parties we work with:
The employee
We provide a clean and safe environment for our employees. We are always there to listen to them and benefit from their experience, because we believe that every individual in the company is important and not just a number.
The customer
We provide our customers the finest products from around the world. We stay in contact with them by providing services wherever they may be. In addition, we are open our hearts to listen to their suggestions and complaints to develop our work accordingly.
The principle
We give all our time and effort to ensure the success and growth of their products and brands in the region’s market. In addition, we convey the customer’s pulse to them.
Hence, we were able today – after all these years- to highly succeed in our fields. This success is associated with the parties’ satisfaction and their testimonials on our good treatment and success. All of this is due to our commitment to our cultural principles and religion ethics.
Vision
Our vision is to become market leaders in medical and pharmaceutical services, by providing reliable, value added solutions to our customers, through the introduction of new technologies imported from our internationally renowned partners. To achieve this goal, the below strategies will be followed:
- Rabigh industrial facilities
- Rx & Cx expansion
- Strategic partnerships
- Electing best new products
- Proper promotion mix
- Staff & customers training
- Advanced networking
- Sales & after sales services
Mission
The improvement of human life is our mission and we put it at the topmost of our activities. We aim to position MPS as a brand name of trust across the GCC health community, providing customers with the best and selected products without extending false claims or unmet promises.
We constantly work on finding the exact correct choice of products that will help us implement our mission.
History and Milestones
Birth of DEO
Dental Equipment Office (DEO) was established as an agent with the aim to provide a full solution to private dental clinics in Saudi Arabia, offering everything from equipment to instruments and after-sales services. The journey began with five strong partnerships: Belmont, Bego, Aesculap, Detax, and Vita.
Establishment of MPS.
Medical and Pharmaceutical Services Company (MPS) began operating as an agent for medical and pharmaceutical products. Its goal was to become a leader in the OTC market.
DEO’s Work with Government Institutions
Initially, DEO abstained from entering the public sector due to barriers and strong competition. However, with its growing success, DEO decided it was time to venture into this market.
Full Saudi coverage reached
Both DEO and MPS expanded their presence in Saudi Arabia, covering the entire country, including 26 main localities. Operations were managed through four main branches: Jeddah, Riyadh, Khobar, and Abha.
First Training Course in Dental Implants
DEO offered the first dental implant training course in Jeddah’s King Fahd Hospital, lasting 14 days with 20 dentists attending.
Product Management Model Adaptation
Inspired by the pharmaceutical industry, DEO introduced the product management model to the dental sector, becoming the first dental company worldwide to do so. This success led many international and local partners to adopt the model.
Market share accomplishment and the aim into new horizons
By this year, DEO had installed over 1,000 dental clinics, imported goods from 80 companies, and became an agent for 19 companies, securing a 40% share of the Saudi private market.
MPS reached 5,000 pharmacies and shifted its vision towards natural health products, leading to partnerships in well-being and cosmetics, including Arkopharma and Beesline.
The merge of DEO and MPS and diversifying into manufacturing
DEO merged with MPS, unifying their structure into central units.
MPS Dental saw an opportunity and acquired VITANE, a French-based dental implant manufacturer.
German Dental Export Share Accomplishment
MPS partnerships with German companies resulted in the company achieving a 2% share of global dental exports from Germany.
Became the leading supplier for MOH
MPS Dental installed 300 clinics in Ministry of Health facilities and became the primary supplier for dental clinics.
GCC Coverage reached
For several years, MPS has been looking for expanding into the international market.
By this year, MPS covered all the GCC area by having offices Bahrain, Qatar, Oman and UAE in addition to Vitane office in France in addition to the established offices in Saudi Arabia.
Expansion into the Modern Trade
MPS Pharma expanded into the modern trade sector, partnering with hypermarkets and supermarkets to strengthen its presence in personal care and well-being markets.
Diversification into personal care manufacturing
MPS Pharma began planning personal care product manufacturing in Saudi Arabia, acquiring 40,000 m² of land in Rabigh Industrial City.
Entering the medical prescription industry.
MPS diversified into the medical prescription industry by partnering with TQ Pharma, a leading Jordanian therapeutic drug manufacturer.
Setting the strategy for modernization
MPS focused on modernizing its IT infrastructure, automating processes, centralizing warehousing, and expanding into digital marketing by building our e-commerce platform.
Birth of DEO
Dental Equipment Office (DEO) was established as an agent with the aim to provide a full solution to private dental clinics in Saudi Arabia, offering everything from equipment to instruments and after-sales services. The journey began with five strong partnerships: Belmont, Bego, Aesculap, Detax, and Vita.
Establishment of MPS.
Medical and Pharmaceutical Services Company (MPS) began operating as an agent for medical and pharmaceutical products. Its goal was to become a leader in the OTC market.
DEO’s Work with Government Institutions
Initially, DEO abstained from entering the public sector due to barriers and strong competition. However, with its growing success, DEO decided it was time to venture into this market.
Full Saudi coverage reached
Both DEO and MPS expanded their presence in Saudi Arabia, covering the entire country, including 26 main localities. Operations were managed through four main branches: Jeddah, Riyadh, Khobar, and Abha.
First Training Course in Dental Implants
DEO offered the first dental implant training course in Jeddah’s King Fahd Hospital, lasting 14 days with 20 dentists attending.
Product Management Model Adaptation
Inspired by the pharmaceutical industry, DEO introduced the product management model to the dental sector, becoming the first dental company worldwide to do so. This success led many international and local partners to adopt the model.
Market share accomplishment and the aim into new horizons
By this year, DEO had installed over 1,000 dental clinics, imported goods from 80 companies, and became an agent for 19 companies, securing a 40% share of the Saudi private market.
MPS reached 5,000 pharmacies and shifted its vision towards natural health products, leading to partnerships in well-being and cosmetics, including Arkopharma and Beesline.
The merge of DEO and MPS and diversifying into manufacturing
DEO merged with MPS, unifying their structure into central units.
MPS Dental saw an opportunity and acquired VITANE, a French-based dental implant manufacturer.
German Dental Export Share Accomplishment
MPS partnerships with German companies resulted in the company achieving a 2% share of global dental exports from Germany.
Became the leading supplier for MOH
MPS Dental installed 300 clinics in Ministry of Health facilities and became the primary supplier for dental clinics.
GCC Coverage reached
For several years, MPS has been looking for expanding into the international market.
By this year, MPS covered all the GCC area by having offices Bahrain, Qatar, Oman and UAE in addition to Vitane office in France in addition to the established offices in Saudi Arabia.
Expansion into the Modern Trade
MPS Pharma expanded into the modern trade sector, partnering with hypermarkets and supermarkets to strengthen its presence in personal care and well-being markets.
Diversification into personal care manufacturing
MPS Pharma began planning personal care product manufacturing in Saudi Arabia, acquiring 40,000 m² of land in Rabigh Industrial City.
Entering the medical prescription industry.
MPS diversified into the medical prescription industry by partnering with TQ Pharma, a leading Jordanian therapeutic drug manufacturer.
Setting the strategy for modernization
MPS focused on modernizing its IT infrastructure, automating processes, centralizing warehousing, and expanding into digital marketing by building our e-commerce platform.
e-Commerce Platform
To be the leading and top-rated online marketplace for dental supplies in Saudi Arabia, BASHIRCO was established to meet the growing demand for dental products and to address the limited logistical and marketing coverage by local companies, especially in smaller cities and remote areas. We have successfully bridged this gap with professional solutions.
Bashirco is an online dental store, accessible through both our website and mobile application, enabling dentists and dental technicians across Saudi Arabia to conveniently order regulated dental products and services. It provides a reliable and easy-to-access platform for dental professionals to quickly and efficiently source their supplies.
If you have any ideas, suggestions, or feedback to improve Bashirco platform, please feel free to contact us at:
Bashirco is the name used to refer to "Bashir Shakeeb Al-Jabri & Partners Medical and Pharmaceutical Services Co. Ltd." with Commercial Registration No. 4030040441, headquartered in Jeddah, Kingdom of Saudi Arabia. The Tax Number is /300125575300003/.
Contact: info.dental@bashirco.com.sa
